Systems
Cultural systems, brand worlds, and campaign architectures that move with purpose.
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Platform Strategy, Editorial Development & Narrative Systems
2024 - present
The Wealth Break was developed as a multi-touchpoint media platform for SoLo Funds, designed to shift how underserved communities engage with wealth, finance, and personal growth. The build included the launch of a narrative podcast, a weekly editorial newsletter, and a curated content hub hosted on a dedicated microsite.
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Communications Systems, Narrative Strategy & Brand Voice Development
2023 - present
Ongoing work at SoLo Funds has focused on building a cohesive narrative system across product, platform, and community-facing touchpoints.
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Brand Partnerships & Experiential Strategy - 2023
Work at Basic.Space focused on Bespoke pop-ups and cultural moments that elevated emerging fashion partners while reinforcing the brand’s identity as a hybrid marketplace.
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Digital Fundraising, Campaign Strategy & Space Reconstruction - 2020
In response to the financially devastating impact of the COVID-19 shutdown on Alibi Lounge—New York’s last Black-owned gay bar (at the time)—a digital fundraising campaign was launched to sustain and rebuild the space. The campaign became a landmark case in rapid-response fundraising and community-led cultural preservation.